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ArenaPlus' Erick Su highlights long-term value and responsible VIP management at SiGMA Asia Summit 2026
ArenaPlus Head Erick Su emphasized that successful VIP management is about more than short-term revenue generation, highlighting the importance of building long-term customer relationships while maintaining strong compliance and responsible gaming standards.
Su shared these insights during the panel discussion, “High Rollers, High Risk: Where VIP Strategy Meets Compliance,” at the SiGMA Asia Summit 2026 held at the SMX Convention Center on June 2. His appearance came just a day after ArenaPlus was named Best Sportsbook Operator for the second consecutive year at the SiGMA Asia Awards 2026.
Discussing how ArenaPlus identifies VIP players, Su explained that the Philippines’ leading PAGCOR-licensed online sportsbook takes a broader approach than simply measuring player spending.
“When we define a VIP player, it’s about the strategy you have for that customer and the relationship you build with them. Retention is a key focus,” Su said.
According to him, ArenaPlus values customer loyalty and long-term engagement just as much as turnover.
“Even a medium-spending player who demonstrates long-term loyalty can be considered a VIP player. When designing our VIP programs and rewards, we look not only at the revenue a player generates today, but also at their long-term value to the platform,” he added.
Su also stressed that compliance remains a core component of VIP management. ArenaPlus continuously monitors player activity, transaction patterns, and betting behavior to identify both high-value customers and potential risks.
“From an operational perspective, we closely monitor transaction and betting behavior. If we identify unusual activity, sudden changes in betting patterns, or other indicators that may require intervention, we conduct further reviews before any regulatory thresholds are reached,” he explained.
He noted that abnormal behavior could sometimes signal the involvement of betting syndicates or other activities that warrant enhanced scrutiny.
“In those situations, we may conduct additional KYC checks or request further documentation. Responsible VIP management requires balancing customer relationships with effective risk controls,” Su said.
To support this process, ArenaPlus places significant importance on VIP managers, who serve as the primary connection between the platform and its high-value customers.
“We want VIP managers to build strong personal relationships with players. That way, if enhanced verification or additional checks become necessary, communication is smoother and customers are more willing to cooperate,” Su explained.
At the same time, he warned operators against prioritizing short-term gains at the expense of sustainable growth.
“Some operators focus too heavily on short-term revenue rather than long-term customer lifetime value. That mindset can lead to mistakes, including overlooking compliance requirements or failing to properly assess player risk,” he said.
“In sports betting, high turnover does not always translate into high profitability. If your focus is only on short-term results, you risk making decisions that are harmful to the business in the long run.”
Su concluded by reiterating that long-term success in VIP management depends on a balanced approach that combines customer retention, responsible gaming, compliance, and sustainable business growth.
SiGMA is a global gaming and technology platform with operations spanning Europe, Asia, Africa, Latin America, North America, and Southeast Asia.
By Fairy Editorial - 16 Jun 2026

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PlayTime Entertainment Named Major Partner of the 17th PMPC Star Awards for Music
PlayTime Entertainment continues to expand its presence in the Philippine entertainment industry after being named a major partner of the 17th PMPC Star Awards for Music, one of the country’s most respected platforms recognizing excellence in Original Pilipino Music (OPM).
The partnership underscores PlayTime Entertainment’s commitment to supporting Filipino artists, celebrating local talent, and helping bring music closer to fans nationwide.
Scheduled for June 25, 2026 at the Teatrino Promenade in San Juan City, the 17th PMPC Star Awards for Music will honor some of the biggest names in the local music scene, including leading nominees such as TJ Monterde, SB19, BINI, James Reid, and other prominent OPM artists.
As part of the collaboration, PlayTime Entertainment will power the Star Awards for Music Fan Favorite Award, giving fans an opportunity to support and vote for their favorite artists through the PlayTime platform.
"Music remains one of the strongest forms of entertainment that connects Filipinos across generations," PlayTime Entertainment said. "We are proud to support an event that recognizes the achievements of Filipino musicians while creating new opportunities for fans to engage with the artists they admire."
The partnership aligns with PlayTime Entertainment’s broader vision of becoming a leading entertainment ecosystem that spans media, live events, sports, talent development, and digital experiences. Through strategic collaborations across different sectors of entertainment, the company continues to champion Filipino creativity and world-class talent on larger platforms.
Beyond the awards ceremony itself, PlayTime Entertainment is also launching fan-focused activities and promotions leading up to the event, further strengthening audience engagement and support for the OPM community.
As the countdown to the 17th PMPC Star Awards for Music continues, PlayTime Entertainment remains committed to celebrating the artists, performers, and creators who continue to shape and elevate Philippine music.
By Fairy Editorial - 16 Jun 2026

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DigiPlus Foundation Launches Relief Initiative Following South Mindanao Earthquake
In the wake of the powerful earthquake that struck parts of Mindanao on June 8, DigiPlus Foundation has launched an emergency relief initiative aimed at supporting affected communities and families in the region.
The 7.8-magnitude earthquake caused widespread disruption across several areas in Southern Mindanao, damaging homes, infrastructure, and public facilities. Initial assessments from government agencies indicated that damages had already exceeded PHP 1 billion within the first day following the disaster.
As relief and recovery efforts continue, DigiPlus Foundation has introduced a dedicated Mindanao Earthquake Relief campaign through the Charity section of the BingoPlus app, providing users with an additional channel to support ongoing humanitarian efforts.
The Charity feature allows users to allocate Impact points earned within the platform toward various social development initiatives supported by the Foundation. These projects are aligned with DigiPlus Foundation’s key focus areas, including education, healthcare, community resilience, and empowerment.
To respond to the immediate needs of earthquake-affected communities, the Foundation launched a special relief project that will help provide food packs and essential supplies to families impacted by the disaster, particularly in General Santos City and nearby areas where significant damage was reported.
“We at DigiPlus Foundation immediately mobilized our teams following reports of the earthquake and have been coordinating closely with both public and private sector partners to facilitate assistance efforts,” said Angela Camins-Wieneke, Executive Director of DigiPlus Foundation.
“Through the dedicated project available on the Charity page, users can participate in supporting our relief initiatives as we work to provide immediate assistance to affected families. Our thoughts remain with everyone impacted by this disaster, and we hope these efforts can help communities begin their recovery journey,” she added.
The Foundation is currently working with local authorities and partner organizations to coordinate the distribution of relief goods and identify communities most in need of assistance. Additional support initiatives are also being assessed as recovery efforts continue.
Beyond emergency aid, DigiPlus Foundation said it remains committed to collaborating with government agencies, local organizations, and community stakeholders to better understand evolving needs on the ground and contribute to longer-term recovery efforts.
As Mindanao begins the challenging process of rebuilding, the Foundation aims to provide timely support while encouraging broader community participation through its ongoing charitable programs.
About DigiPlus Foundation
DigiPlus Foundation, formerly known as BingoPlus Foundation, is the social development arm of DigiPlus Interactive Corp. Registered with the Department of Social Welfare and Development (DSWD), the foundation focuses on programs related to education, healthcare, livelihood, community empowerment, and disaster resilience, guided by its mission of creating sustainable and inclusive impact across the Philippines.
By Fairy Editorial - 16 Jun 2026

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NUSTAR Online supports local farmers and inclusive running at IRUNPH South Run: All Out, All Proud
NUSTAR Online recently took part in the IRUNPH South Run: All Out, All Proud as the event’s Official Lifestyle Gaming Partner, marking the brand’s first partnership with a large-scale fun run that combined fitness, inclusivity, and community-driven advocacies.
Held on June 7, 2026, at Central Park in Filinvest City, Alabang, the event brought together thousands of participants in support of active living while highlighting causes centered on local agriculture and diversity within the running community.
Organized by IRUNPH, one of the country’s leading running event organizers, the race served as more than just a sporting event. It also aimed to support local farmers and create an inclusive environment for runners of all backgrounds, including members of the LGBTQIA+ community.
This year’s edition directly benefited Bagsakan Farmers and Benguet Farmers, with locally sourced produce distributed as part of the race experience. Known for its generous race kits and giveaways, IRUNPH once again delivered its signature “paldo” race experience through fresh produce, sponsor items, and various prizes for participants.
In line with the event theme, “All Out, All Proud,” race categories were opened to men, women, and LGBTQIA+ runners across the 10K, 5K, and 3K distances. Winners received handcrafted trophies created by sculptors from Paete, Laguna, along with special loot boxes recognizing their achievements.
As the event’s Official Lifestyle Gaming Partner, NUSTAR Online hosted several on-ground activities for participants. Many runners visited the NUSTAR Online booth after completing their races to participate in an interactive Plinko game, where they received exclusive merchandise and prizes. A complimentary photobooth was also made available for participants throughout the event.
The festivities continued with a grand raffle featuring a range of prizes, including household appliances, rice packages, NUSTAR Online merchandise such as smartwatches and clip-on earbuds, and a brand-new motorcycle.
According to NUSTAR Online Brand Manager Alex Barcela, the partnership reflects the company’s efforts to support initiatives that extend beyond entertainment.
“At NUSTAR Online, we believe strong communities are built through shared passions and meaningful connections,” Barcela said. “Partnering with IRUNPH allows us to support programs that promote wellness, celebrate inclusivity, and help uplift local communities. We are especially proud to support initiatives that benefit local farmers and provide a welcoming platform for LGBTQIA+ participants within the growing running community.”
Through its involvement in IRUNPH South Run: All Out, All Proud, NUSTAR Online continues to expand its presence in community-focused initiatives while supporting programs that promote healthy lifestyles, inclusivity, and positive social impact.
For updates on upcoming events and activities, follow NUSTAR Online on its official social media channels.
About NUSTAR Online
NUSTAR Online is a PAGCOR-licensed lifestyle gaming and entertainment platform in the Philippines. The platform offers a range of digital gaming experiences, exclusive content, and rewards programs while promoting responsible gaming practices and secure online entertainment.
By Fairy Editorial - 15 Jun 2026

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Entertainment With Purpose: How BingoPlus Uses Its Platform to Support Social Impact
Can entertainment help drive meaningful social change? For BingoPlus, the answer lies in combining digital entertainment with community-focused initiatives that aim to create a broader impact beyond the gaming space.
On May 19, BingoPlus marked its fourth anniversary through BingoPlus Night: Step Into the Next PLUS, a large-scale celebration that brought together some of the biggest names in Philippine entertainment. Guests were treated to performances from celebrities and OPM icons including Vice Ganda, Nina, Bamboo, Parokya ni Edgar, and Ely Buendia, creating a memorable evening that celebrated both entertainment and achievement.
Beyond the performances, the event also highlighted several milestones reached by the platform over the past year. By the end of 2025, BingoPlus reported 2.9 million daily active users and more than 3 million Filipino players receiving payouts totaling P2.25 trillion. The platform also recorded its largest individual payout of over P935 million during the same period.
While these business achievements were notable, company executives emphasized that community impact remains a key part of the organization’s long-term vision.
In 2025, the DigiPlus Foundation—formerly known as the BingoPlus Foundation—allocated P84.2 million toward programs focused on healthcare, education, and community resilience. According to the foundation, these initiatives reached nearly one million Filipinos nationwide.
To further expand these efforts, BingoPlus announced a commitment to contribute P1 billion to the DigiPlus Foundation over the next three years, providing additional resources for future social development projects.
“It all started in 2022 when we helped transform the market and introduced new standards within the industry,” said Jasper Vicencio, President of AB Leisure Exponent Inc. “As we move forward, we want ‘Step Into the Next PLUS’ to represent continuous improvement not only for our business but also for the communities we serve.”
One of the evening’s most meaningful segments focused on WishPlus, a program that evolved from the seasonal campaign “Sagot ng Bingo Ang Regalo Mo” into a year-round initiative dedicated to granting wishes from individuals and organizations facing various challenges.
Introduced onstage by BingoPlus ambassador Kim Chiu, the segment showcased several beneficiaries whose requests ranged from livelihood support to community-based projects. During the anniversary celebration, six wishes were granted, including assistance for a security guard seeking transportation to help support his family and a non-profit organization working to improve patient care facilities.
The program reflects a broader effort to make charitable support more personal and accessible, allowing individuals to submit requests through the DigiPlus Foundation platform.
Education also remains a major focus area. With the Philippines continuing to face a significant classroom shortage, the DigiPlus Foundation launched the PLUSkwela Classroom Construction Project in partnership with the Department of Education and the Department of Social Welfare and Development.
The initiative aims to support students through the construction of new learning facilities, beginning with a two-classroom building that will serve more than 180 students.
To improve transparency and encourage greater public participation, BingoPlus also introduced a new Charity feature within its app. The feature provides users with updates on ongoing projects, including classroom construction initiatives, medical missions for underserved communities, and food assistance programs for transportation workers.
Through the platform, users can track project progress, learn more about community programs, and allocate earned impact points toward causes they wish to support. A leaderboard feature was also introduced to recognize top contributors and encourage broader engagement.
The concept reflects a growing trend among digital entertainment companies seeking to connect business success with measurable social impact. While gaming is often viewed primarily as a leisure activity, proponents argue that responsible and regulated platforms can also serve as vehicles for community development.
For BingoPlus, the goal is to demonstrate that entertainment and social responsibility can coexist. By supporting charitable initiatives while continuing to promote responsible gaming, the company aims to create value not only for players but also for the wider communities it serves.
“DigiPlus today stands as a model for regulated and responsible gaming entertainment in the Philippines,” Vicencio said. “Our commitment is to continue raising standards while ensuring that growth is matched by meaningful contributions to society.”
As the company enters its next phase of growth, responsible gaming and community impact remain central to its long-term strategy—reinforcing the idea that entertainment can be both engaging and purposeful.
By Fairy Editorial - 15 Jun 2026

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By Fairy Editorial - 15 Jun 2026

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By Fairy Editorial - 14 Jun 2026

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PBA Commissioner Highlights ArenaPlus Partnership Ahead of Commissioner’s Cup Finals
As anticipation builds for the PBA Season 50 Commissioner’s Cup Finals, PBA Commissioner Willie Marcial took the opportunity to acknowledge one of the league’s longstanding partners, ArenaPlus, ahead of the highly anticipated championship series.
Speaking during a press conference on Monday, Marcial emphasized the importance of the partnership between the PBA and ArenaPlus as Barangay Ginebra and TNT Tropang 5G prepare to renew their rivalry in a best-of-seven Finals showdown.
“ArenaPlus has been a valuable partner not only during the Finals but throughout the entire season,” Marcial said. “They have consistently supported the league across various initiatives, including community programs, digital engagement efforts, and other projects that help strengthen our connection with fans.”
ArenaPlus, the Philippines’ leading PAGCOR-licensed sportsbook and the PBA’s Official Game Partner since 2023, has worked closely with the league to enhance fan engagement and expand the reach of professional basketball across digital platforms.
According to Marcial, the relationship has developed into more than a traditional business partnership over the years.
“This partnership goes beyond sponsorship. We have built a strong working relationship and a shared commitment to supporting the growth of the league and its fans,” he said.
Marcial also commended ArenaPlus for its involvement in community-focused initiatives, noting that its support extends beyond sports and contributes to broader social development efforts.
“We appreciate ArenaPlus for continuing to stand with the PBA and for supporting programs that create a positive impact beyond the basketball court,” Marcial added. “These initiatives help strengthen communities and make a meaningful contribution to society.”
The partnership is expected to be prominently featured once again as Barangay Ginebra and TNT Tropang 5G clash in another chapter of one of the PBA’s most celebrated rivalries.
The Commissioner’s Cup Finals officially begin on June 3 at the Smart Araneta Coliseum, where two of the league’s most successful franchises will battle for the championship in what is expected to be one of the season’s marquee events.
By Fairy Editorial - 13 Jun 2026

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"Dink-dependence Day Showdown" kicks off Friday
Nearly 300 participants, including former tennis stars, current coaches, recreational pickleballers, and rising talents, will battle for pride, glory, and big cash prizes when the 1st ArenaPlus-KaTribu Pickleball Tournament opens this Friday at the Dink Lab Elite inside All Home in Kawit, Cavite.
The event, dubbed “Dink-dependence Day Showdown,” coincides with the 128th anniversary of the Philippines’ independence from colonial rule and features blue-ribbon matches in multiple divisions. Nearly 300 players will compete, headlined by 57-year-old Leonard Regio (Cainta Greenland Pickleball Club) and 23-year-old Marvin Alfonso (Lakaw Pickleball Club).
Regio will compete with his 28-year-old son Migs in the men’s low-intermediate division. The former tennis player said he will use the tournament to bond with his son and prepare for victory: “I used to play three times a week before slowing down this summer due to extreme heat. I use pickleball to relieve stress while taking a break from my corporate duties… we decided to play more to further develop our chemistry on the court.”
The event will be opened by ArenaPlus chief Erick Su, Philippine Pickleball Federation president Shery Anne Cu, DAILY TRIBUNE Sports editor Julius Manicad, and Kawit Mayor Armie Aguinaldo. The awarding ceremony will be graced by Senator Mark Villar, former Senator Cynthia Villar, Philippine Sports Commission chairman Patrick Gregorio, and DAILY TRIBUNE president Willie Fernandez.
Prize money is massive: P15,000 for the champion, P10,000 for the first runner-up, and P5,000 for the second runner-up, plus trophies and medals. Raffles include round-trip tickets to Japan for two winners and accommodation at Hotel 101 and the Okura Hotel.
Also playing: high-intermediate standout Marvin Alfonso (coached by 23-year-old Alfonso, paired with student Renz Mar Ramos) and Dink Lab Elite stars Cindy Quijano, Karl Tan, Paul Rodriguez, Aaron Paul Briggs. Philippine Pickleball Federation president Shery Anne Cu will partner with Terry Lim Sarmiento for the ICAA Pickleball Club in the women’s high-intermediate division.
Supported by Senator Christopher “Bong” Go, the Villar Foundation, Aeropostale, and a star-studded list of sponsors including Mama Lou’s, Pag-Ibig Funds, Cebu Pacific, Hotel 101, Okura Hotel, DITO, and many more.
By Fairy Editorial - 13 Jun 2026

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BingoPlus VIP Club Continues to Redefine the VIP Experience
Every June, Filipinos celebrate Independence Day—a time to reflect on freedom, progress, and the opportunities that shape our lives today.
For BingoPlus VIP Club, that spirit of freedom is reflected in the ability to enjoy meaningful experiences, create lasting memories, and celebrate milestones in unique and memorable ways.
Over the past several months, BingoPlus VIP Club has expanded its range of exclusive experiences designed for members. From premium events and travel opportunities to special rewards and private gatherings, the Club continues to focus on delivering benefits that extend beyond traditional loyalty programs.
One of the most notable recent milestones was the recognition of the first winner of the BingoPlus VIP Club BMW Giveaway Series during the exclusive BingoPlus Night Gala. The awarding marked a significant moment for both the winner and the VIP Club community, highlighting the program’s commitment to rewarding member loyalty through elevated experiences and exclusive opportunities.
Beyond major promotions, BingoPlus VIP Club has continued to develop a growing portfolio of lifestyle-driven offerings. These include curated events, luxury travel experiences, personalized engagements, and access to exclusive activities designed to bring members closer to unique opportunities both within and beyond the entertainment space.
As the Club prepares for its next phase of growth in the coming months, members can expect new initiatives aimed at enhancing the overall VIP experience and creating even more opportunities for engagement and recognition.
The program remains guided by a simple philosophy: true VIP treatment goes beyond rewards and focuses on delivering experiences that leave a lasting impact.
This Independence Day, BingoPlus VIP Club celebrates the freedom to explore new possibilities, build meaningful connections, and enjoy memorable experiences with its growing community of members.
As the Club continues to evolve, it remains committed to redefining what it means to live the VIP lifestyle—one experience at a time.
By Fairy Editorial - 12 Jun 2026